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July 25 2011, SMH
Just recently Google has entered the pricey world of TV advertising for the first time with an ad for its web browser Google Chrome. This ad has the celebrity endorsement of the international super star, Lady Gaga. The exact price is not listed but I would imagine it to be quite a large budget. This as promotes Google Chrome by showcasing the power of the internet and goes by the slogan "the web is what you make of it". Google's Australian head of marketing, Lucinda Barlow, said Google Australia's move to TV was brief and timed to coincide with Lady Gaga's appearance in Sydney. This, in my opinion is great because it promotes not only Google Chrome but also Lady Gaga so its like duel advertising. A very clever strategy used by Google!
Below is the Google ad:
Tuesday, July 19
Madia file #7
What is price? Basic Ideas of Economic Literacy
DVD Produced by Marcom Projects in 2006
Learning Seeds
This DVD asks the question, What is price? And it defines price as part of a conversation between the buyer and the seller, essentially a mutual agreement. That is usually what will drive the consumer to make a purchase; if they are willing (and not necessarily able) to outlay a certain amount of money that will be exchanged for the product. This means the price is subject to change with negotiations between the seller and the buyer. But obviously the seller wants the price to be as high as possible and the buyer wants the price to be as low as possible and the sell price is usually when the two meet in the middle. Although the seller has the final say in the selling price.
DVD Produced by Marcom Projects in 2006
Learning Seeds
This DVD asks the question, What is price? And it defines price as part of a conversation between the buyer and the seller, essentially a mutual agreement. That is usually what will drive the consumer to make a purchase; if they are willing (and not necessarily able) to outlay a certain amount of money that will be exchanged for the product. This means the price is subject to change with negotiations between the seller and the buyer. But obviously the seller wants the price to be as high as possible and the buyer wants the price to be as low as possible and the sell price is usually when the two meet in the middle. Although the seller has the final say in the selling price.
Media File #6
Video, Invisible Hand: the Economics of Daily Life
Produced by Marcom Projects (2004) - Learnifng Seeds
economics is all about opportunities, we make economic decisions everyday and it may not have anything to do with money. Money is something that gets passed around and it circulates arund the economy. The Price of a product effects its demand, the price of a product helps balance supply and demand. Usually the higher the price of a product, the lower the demand so therefore the supply is lower. But that isnt the only factor people or the consumer respond to incentives like rewards, so they may pay a higher price for a products with incentives. When the product being purchased involves risk, if the rewards outweigh the risks the consumer are more likely to make the purchase, for example a certain home loan with a vairable interest rate.
Produced by Marcom Projects (2004) - Learnifng Seeds
economics is all about opportunities, we make economic decisions everyday and it may not have anything to do with money. Money is something that gets passed around and it circulates arund the economy. The Price of a product effects its demand, the price of a product helps balance supply and demand. Usually the higher the price of a product, the lower the demand so therefore the supply is lower. But that isnt the only factor people or the consumer respond to incentives like rewards, so they may pay a higher price for a products with incentives. When the product being purchased involves risk, if the rewards outweigh the risks the consumer are more likely to make the purchase, for example a certain home loan with a vairable interest rate.
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