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July 25 2011, SMH
Just recently Google has entered the pricey world of TV advertising for the first time with an ad for its web browser Google Chrome. This ad has the celebrity endorsement of the international super star, Lady Gaga. The exact price is not listed but I would imagine it to be quite a large budget. This as promotes Google Chrome by showcasing the power of the internet and goes by the slogan "the web is what you make of it". Google's Australian head of marketing, Lucinda Barlow, said Google Australia's move to TV was brief and timed to coincide with Lady Gaga's appearance in Sydney. This, in my opinion is great because it promotes not only Google Chrome but also Lady Gaga so its like duel advertising. A very clever strategy used by Google!
Below is the Google ad:
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