Sympathy cards for the jobless
29 Sept 2011, SMH
Thursday, October 13
Media File #28
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This article is talking about a new range of hallmark cards being released in the US. These cards are targeted for people who have lost their job because unemployment is so high. Hallmark is meeting the "demand" in a way and adapting their range to the times. This concept is quite interesting because it has been done before; in the past, Hallmark has also released cards referencing military draft in the 1960s, nuclear warfare and even the Great Depression and more recently, September 11, 2001. I think this is a great way to get more sales by moving with the times because businesses have to keep changing their service to adapt to the context of the times just like hallmark has been doing. This relates to what we have been learning in commerce because this is a strategy to get more sales like we learnt in the promoting and selling topic.
Media File #27
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May 1 2011, Daily Telegraph
This article is talking about a campaign that the Australian Workers Union has launch to stop employers monitoring employees movements through surveillance technology and GPS tracking. A member of the AWU said that changes would need to be made to the Workplace Surveillance Act because of the excessive monitoring of employees. This relates to commerce because the situation is an employment issue that we learnt in the employment topic in commerce. The employees are being monitored too much by their employers and they want changes, so they went to the unions for assistance and now a campaign is being launched as a result of them speaking up.
Bosses use high-tech surveillance equipment to spy on workers
May 1 2011, Daily Telegraph
This article is talking about a campaign that the Australian Workers Union has launch to stop employers monitoring employees movements through surveillance technology and GPS tracking. A member of the AWU said that changes would need to be made to the Workplace Surveillance Act because of the excessive monitoring of employees. This relates to commerce because the situation is an employment issue that we learnt in the employment topic in commerce. The employees are being monitored too much by their employers and they want changes, so they went to the unions for assistance and now a campaign is being launched as a result of them speaking up.
Media File #26
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Live exports back on track - but long-term damage to industry remains to be seen
7 July 2011, SMH
This article is talking about live exports being allowed again, although the ban has caused some potentially lasting damage to the industry. Cattle exporters just weren't getting the income they needed to keep running their businesses. So overall a substantial amount of money has not been received in exports because of the temporary ban. Business for cattle growers was tough with a lot of their meat going overseas. This relates to the commerce topic of business studies because of the direct reference to the cattle exporting businesses that are currently struggling as a result of the live export temporary ban. Unfortunately a whole industry can be ruined as a result of a law change and luckily in this case that has not happened but that's not to say that it will take a long time before the cattle industry gets back on its feet.
Live exports back on track - but long-term damage to industry remains to be seen
7 July 2011, SMH
This article is talking about live exports being allowed again, although the ban has caused some potentially lasting damage to the industry. Cattle exporters just weren't getting the income they needed to keep running their businesses. So overall a substantial amount of money has not been received in exports because of the temporary ban. Business for cattle growers was tough with a lot of their meat going overseas. This relates to the commerce topic of business studies because of the direct reference to the cattle exporting businesses that are currently struggling as a result of the live export temporary ban. Unfortunately a whole industry can be ruined as a result of a law change and luckily in this case that has not happened but that's not to say that it will take a long time before the cattle industry gets back on its feet.
Media File #25
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Carbon price tag blamed for scaring shoppers
July 12 2011, SMH
This article is blaming the carbon tax because retail spending is down as well as consumer confidence. Although the Australian National Retail Association's CE argued that with uncertain interest rates, a slowly recovering financial crisis and natural disasters all happening before a mention of the carbon tax are the main contribution. But the main issue is that retail business is not making as much money as it should. This relates to what we have been learning in commerce because it makes reference to businesses losing profits due to low consumer confidence which is something we learnt. It shows profits and losses in business are not entirely in the owners control and other factors will contribute. In this case they are arguably the carbon tax, natural disasters and the back end of a recession. With consumer confidence down the economy will start to contract because less money is being spent.
Wednesday, October 12
Media File #24
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Sydney Ferry franchise process advances
July 5 2011, SMH
This article is talking about Sydney Ferries turning into a private franchise rather than government owned. Companies which apply may be short-listed to participate in a tender to see who will own the franchise later this year, companies like Captain Cook Cruises and even the Commonwealth Bank have applied to potentially own Sydney Ferries. Although this has its positives and negatives. On the positive side, the conditions of the ferries may improve with a soul company operating and investing money unlike the state government who has many other avenues like health to invest in. Although conversely, some negatives may include the price going up now being private and also this is one less asset for the NSW government. This relates to the commerce topic of business studies because it is a real life example of a privatisation and franchise of a company being Sydney Ferry.
Media File #23
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This article is talking about the protests occurring against Max Brenner chocolate cafe. The protesters are claiming that the Australian owned business has links to the Israeli military because Max Brenner is owned by the Strauss Group which is Israel's largest food and beverage company who supply the Israeli military. It seems a little far fetched but it hasn't stopped the boycotter's, and it is giving Max Brenner some negative advertising - part of the purpose of the protest. This negative advertising could potentially cause a decline in sales. Negative advertising is something that is related to what we have been learning in commerce this year as part of the promoting and selling topic, it is promoting a rival negatively which is what the protesters are doing. Generally this is a common occurrence in politics but in this case it is being used in a protest.
Shop 'with Israeli links' targeted
example of negative promotionSept 11 2011, SMH
This article is talking about the protests occurring against Max Brenner chocolate cafe. The protesters are claiming that the Australian owned business has links to the Israeli military because Max Brenner is owned by the Strauss Group which is Israel's largest food and beverage company who supply the Israeli military. It seems a little far fetched but it hasn't stopped the boycotter's, and it is giving Max Brenner some negative advertising - part of the purpose of the protest. This negative advertising could potentially cause a decline in sales. Negative advertising is something that is related to what we have been learning in commerce this year as part of the promoting and selling topic, it is promoting a rival negatively which is what the protesters are doing. Generally this is a common occurrence in politics but in this case it is being used in a protest.
Activity 8,9, & 10 P325
https://docs.google.com/spreadsheet/ccc?key=0Ai2owCP5o8wWdEo2UHpwMElwc1BhTFRnQW84NDFTZkE&hl=en_US
Analyses of 2 Ad Campaigns
https://docs.google.com/document/d/1iAWdVLKrSpQSD9RmNI_qPBzrJrh6tzPRjCXr4u_B0u0/edit?hl=en_US
Media File #13
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Qantas strike chaos to drag on to Christmas
October 11 2011, SMH
This article is talking about the Qantas engineers who are planning to walk off the job for 4 hours this Friday (14th October), this will ruin the flying plans of thousands of passengers and is likely to get worse leading up to Christmas. The Transport Workers Union is the organisation behind all this and it is all over protracted pay disputes, obviously more pay is wanted. This closely relates to the employment in commerce because it is talking about strikes- usually a result of discrimination. The unions exist to assist and fight for workers rights and they can facilitate a protest in the form of a strike when any form of discrimination takes place. Although in this case employees are fighting for better pay. Part of being employed is making sure the employer is meeting all the standards in terms of OH&S, pay, hours, breaks and many more. So this relates to commerce because it is talking about strikes, a something employees do when they are not happy with a certain thing.
Qantas strike chaos to drag on to Christmas
October 11 2011, SMH
This article is talking about the Qantas engineers who are planning to walk off the job for 4 hours this Friday (14th October), this will ruin the flying plans of thousands of passengers and is likely to get worse leading up to Christmas. The Transport Workers Union is the organisation behind all this and it is all over protracted pay disputes, obviously more pay is wanted. This closely relates to the employment in commerce because it is talking about strikes- usually a result of discrimination. The unions exist to assist and fight for workers rights and they can facilitate a protest in the form of a strike when any form of discrimination takes place. Although in this case employees are fighting for better pay. Part of being employed is making sure the employer is meeting all the standards in terms of OH&S, pay, hours, breaks and many more. So this relates to commerce because it is talking about strikes, a something employees do when they are not happy with a certain thing.
Media File #22
Click here to view article
Does it help to be a woman for some jobs?
25 Jan 2010, SMH
Although this as an old article I think it presents and interesting view, it is suggesting that while women suffer from more discrimination than men, is can be easier for them to get some jobs than men. This is basically saying that man also suffer from considerable discrimination in jobs dominated by women such as airlines, waitstaff, banks, hotels and cafes. The study that was performed showed that applications with male names had an average call-back rate of 25%, and for females 32%. So this article makes direct reference to discrimination in employment- something that I have leant in commerce, and it relates to it in this way. The study also mentioned that the results would also swing the same way for men in jobs that are dominated by them like engineering. This comes to show that no there is usually going to be a stereotype with certain occupations which may lead to discrimination.
Does it help to be a woman for some jobs?
25 Jan 2010, SMH
Although this as an old article I think it presents and interesting view, it is suggesting that while women suffer from more discrimination than men, is can be easier for them to get some jobs than men. This is basically saying that man also suffer from considerable discrimination in jobs dominated by women such as airlines, waitstaff, banks, hotels and cafes. The study that was performed showed that applications with male names had an average call-back rate of 25%, and for females 32%. So this article makes direct reference to discrimination in employment- something that I have leant in commerce, and it relates to it in this way. The study also mentioned that the results would also swing the same way for men in jobs that are dominated by them like engineering. This comes to show that no there is usually going to be a stereotype with certain occupations which may lead to discrimination.
Media File #21
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This article is talking about a sex discrimination law suit in New York where Goldman Sachs (global investment baking and security firm) was accused of gender discrimination against female employees. The main basis of the case is that Goldman gives its managers, (mainly men,) non-monitored power and authority to decide who gets administrative support and training and assign accounts. Apparently this causes female employees to be poorly represented in management so as a result 14% are partners, 17% are managing directors and 29% are vice presidents. According to the complaint, "Goldman Sachs has intentionally implemented these company-wide policies and practices in order to pay their male employees more money than their female counterparts, and to promote them more frequently." This all relates the the employment topic in commerce particularly discrimination, it is a real life example of gender discrimination. The discrimination is in a way quite subtle and not direct so it shows that companies have to be very careful to make sure they are not discriminating against people because it can be easy not to realise they are doing it.
Goldman Sachs cops sex discrimination suit
16 Sept 2011, SMH
Meida File #20
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This article is talking about unemployment rates actually falling in the US. How does that work, with a constantly deteriorating economy, how can unemployment rates fall? It's not the way it seems because the government only counts people as unemployed if they are actively seeking work, so in the US the number of people who are actively seeking work has dropped causing unemployment rates to decline. This is in my opinion very misleading because that means that the unemployment rate is an inaccurate indicator. This information from the article also indicates the state of the US economy because it shows that people are losing confidence and hope causing the economy to suffer with jobs being a rare find. This relates to what we have been learning in commerce because it makes reference to unemployment, a part of the employment topic which was discussed in this article.
Unemployment rates fall in most US cities
Sept 21, 2011, SMH
This article is talking about unemployment rates actually falling in the US. How does that work, with a constantly deteriorating economy, how can unemployment rates fall? It's not the way it seems because the government only counts people as unemployed if they are actively seeking work, so in the US the number of people who are actively seeking work has dropped causing unemployment rates to decline. This is in my opinion very misleading because that means that the unemployment rate is an inaccurate indicator. This information from the article also indicates the state of the US economy because it shows that people are losing confidence and hope causing the economy to suffer with jobs being a rare find. This relates to what we have been learning in commerce because it makes reference to unemployment, a part of the employment topic which was discussed in this article.
Media File #19
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This article is talking about the legal action that has been taken against the "Burger Urge" new pens, they are shaped like a syringe filled with blood. The punch line of the burger shop is "taste addiction" and the pen design flows on from that, Colby Carthew (the co-owner) said. The polices main concern that they voiced was that the syringe-like pen could be used to commit robberies and recovering drug users have come forward and said that the pen made them want to take drugs again. Although Colby Carthew said he never wanted to promote drugs in the campaign. This article is related to the promoting and selling topic in commerce because the pen made by "Burger Urge" was a promotion tool to make people want to have a burger from their restaurant. In my opinion it is a clever tool because it has strong ties to the recurring theme in "Burger Urge" which is addiction to their burgers. Although to an extent, I would agree with the police because like it mentions in the article, children in schools would likely to be playing with it and pretending to inject themselves and also it has made recovering drug users want to relapse. It is for this reason that it is very important that advertisers be careful to consider all people (even those who may not be their target market) when planning their campaigns.
Syringe-inspired burger marketing ploy attracts pointed criticism
Sept 30 2011, SMH
This article is talking about the legal action that has been taken against the "Burger Urge" new pens, they are shaped like a syringe filled with blood. The punch line of the burger shop is "taste addiction" and the pen design flows on from that, Colby Carthew (the co-owner) said. The polices main concern that they voiced was that the syringe-like pen could be used to commit robberies and recovering drug users have come forward and said that the pen made them want to take drugs again. Although Colby Carthew said he never wanted to promote drugs in the campaign. This article is related to the promoting and selling topic in commerce because the pen made by "Burger Urge" was a promotion tool to make people want to have a burger from their restaurant. In my opinion it is a clever tool because it has strong ties to the recurring theme in "Burger Urge" which is addiction to their burgers. Although to an extent, I would agree with the police because like it mentions in the article, children in schools would likely to be playing with it and pretending to inject themselves and also it has made recovering drug users want to relapse. It is for this reason that it is very important that advertisers be careful to consider all people (even those who may not be their target market) when planning their campaigns.
Meida File #18
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This article is talking about the retail sector in reference to customer loyalty; with websites like Living Social people are naturally looking towards the cheapest price rather than sticking to one store. This means that the stores are lacking in consistent customers and in turn less sales unless prices start to come down. People are not only looking for cheap deals, they are looking online making it even harder for retailers who don't have online stores. This relates to the business studies topic because part of having a successful business is repeating customers, but that is on the low side at the moment. All of these things are discussed in that article, which we have learnt in commerce.
Brands missing out on customer loyalty
7 Oct 2011, SMH
This article is talking about the retail sector in reference to customer loyalty; with websites like Living Social people are naturally looking towards the cheapest price rather than sticking to one store. This means that the stores are lacking in consistent customers and in turn less sales unless prices start to come down. People are not only looking for cheap deals, they are looking online making it even harder for retailers who don't have online stores. This relates to the business studies topic because part of having a successful business is repeating customers, but that is on the low side at the moment. All of these things are discussed in that article, which we have learnt in commerce.
Media File #17
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This article is talking about the new campaign that Yellow Pages has just launched. This campaign is targeting the younger generation with an app that will be linked with a number of billboards around Sydney and Melbourne. The concept is that the smart phone is used as the controller when standing in front of the billboard, and they can play against themselves or others. But the main point of this is that the intention is to capture the digital generation, they are attempting to introduce a new age group and expand their target market. This relates to commerce because in the promoting and selling topic we learnt all about demographics and target markets so this article is a perfect example of this.
Billboard campaign something to yell about
2 Sept 2011, SMH
This article is talking about the new campaign that Yellow Pages has just launched. This campaign is targeting the younger generation with an app that will be linked with a number of billboards around Sydney and Melbourne. The concept is that the smart phone is used as the controller when standing in front of the billboard, and they can play against themselves or others. But the main point of this is that the intention is to capture the digital generation, they are attempting to introduce a new age group and expand their target market. This relates to commerce because in the promoting and selling topic we learnt all about demographics and target markets so this article is a perfect example of this.
Media file#16
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KFC pulls 'free roam' ads after watchdog bites chicken suppliers
Sept 14 2011, SMH
This article is talking about the ACCC taking federal legal action against Baiada Poultry and Bartter Enterprises, which supply chickens under the Steggles brand who also supply KFC. The reason for this legal action is because the ACCC is alleging that Baiada Poultry and Bartter Enterprises do not have "free range" chickens. This links to KFC because they claim that their chickens are NOT kept in cages but now it has become apparent that they are. This relates to the legal side of the promoting and selling topic because false and misleading advertising is a serious offence and KFC would have potentially been charged with this. So to avoid this possible legal mine field KFC has pulled its ads promoting their "free range" chicken. We have leant all about these things in commerce this year.
KFC pulls 'free roam' ads after watchdog bites chicken suppliers
Sept 14 2011, SMH
This article is talking about the ACCC taking federal legal action against Baiada Poultry and Bartter Enterprises, which supply chickens under the Steggles brand who also supply KFC. The reason for this legal action is because the ACCC is alleging that Baiada Poultry and Bartter Enterprises do not have "free range" chickens. This links to KFC because they claim that their chickens are NOT kept in cages but now it has become apparent that they are. This relates to the legal side of the promoting and selling topic because false and misleading advertising is a serious offence and KFC would have potentially been charged with this. So to avoid this possible legal mine field KFC has pulled its ads promoting their "free range" chicken. We have leant all about these things in commerce this year.
Media file #15
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This article is talking about ads before videos mainly on Youtube, these ads are of big brands that are linked appropriately to the video about to be played. This is great because it puts the ad in the perfect demographical situation, so a fishing ad may come up right before a fishing video being watched by someone who likes fishing, a simple but extremely effective concept. This concept is currently exploding and it is being driven by cheaper bandwidth and greater choice of online content. It relates to the commerce topic of promoting and selling because part of advertising is the placement of the product in an area that the target audience will view it. This sky-rocketing new industry will change advertising and is making it better and better.
Online video ad market surging
30 Sept 2011, SMH
This article is talking about ads before videos mainly on Youtube, these ads are of big brands that are linked appropriately to the video about to be played. This is great because it puts the ad in the perfect demographical situation, so a fishing ad may come up right before a fishing video being watched by someone who likes fishing, a simple but extremely effective concept. This concept is currently exploding and it is being driven by cheaper bandwidth and greater choice of online content. It relates to the commerce topic of promoting and selling because part of advertising is the placement of the product in an area that the target audience will view it. This sky-rocketing new industry will change advertising and is making it better and better.
Media File #14
Click here to view article
This article is talking about the Coles and Woolworths iPhone app recently released so shoppers can buy online and even scan bar-codes to add to shopping lists. This would be one of the latest technology that the supermarket giants have embraced recently. Part of this is that they have to keep up with forever changing technology to keep up sales and stay fresh. This all relates to the promoting and selling topic, part of promotion is utilising many different avenues, like TV, news papers, billboards, and in this case they are using the technologies of smart phones to promote their service. This also makes the major supermarkets available to more people more of the time. Like in the 4 P's of marketing this is targeting placement- as learnt in commerce.
Make shopping click, supermarkets urged
30 Sept 2011, SMH
This article is talking about the Coles and Woolworths iPhone app recently released so shoppers can buy online and even scan bar-codes to add to shopping lists. This would be one of the latest technology that the supermarket giants have embraced recently. Part of this is that they have to keep up with forever changing technology to keep up sales and stay fresh. This all relates to the promoting and selling topic, part of promotion is utilising many different avenues, like TV, news papers, billboards, and in this case they are using the technologies of smart phones to promote their service. This also makes the major supermarkets available to more people more of the time. Like in the 4 P's of marketing this is targeting placement- as learnt in commerce.
Meida File #12
Click here to view article
This article is referencing The Gruen Transfer on ABC, it is a TV show all about advertising-particularly in Australia. The show is just about to start its new season. The show its self analyses ads with a panel of judges who are prominent personalities in the advertising world. But how does this relate to commerce? Obviously the link is with the promoting and selling topic, and this article is a great ad for this TV show because it is putting the show out there so more people can know about it. If you don't promote your business then nobody will know about it; the newspaper article is promoting The Gruen Transfer. Another way that it is promoted is through the mention of current issues like the carbon tax to entice people to watch it. So The Gruen Transfer is being promoted through a news paper article which relates to the commerce topic of promoting and selling.
Gruen ad men back, with a spinoff
29 July 2011, SMH
This article is referencing The Gruen Transfer on ABC, it is a TV show all about advertising-particularly in Australia. The show is just about to start its new season. The show its self analyses ads with a panel of judges who are prominent personalities in the advertising world. But how does this relate to commerce? Obviously the link is with the promoting and selling topic, and this article is a great ad for this TV show because it is putting the show out there so more people can know about it. If you don't promote your business then nobody will know about it; the newspaper article is promoting The Gruen Transfer. Another way that it is promoted is through the mention of current issues like the carbon tax to entice people to watch it. So The Gruen Transfer is being promoted through a news paper article which relates to the commerce topic of promoting and selling.
Madia File #11
Click here to view the article
This article is talking about Myer offering free delivery to entice online shoppers in competition with international online stores(normally cheaper than buying locally). The main reason people are searching offshore for goods is because of the strong Australian dollar compared with especially the US dollar at the moment. Last year $4.2 billion went overseas in our total online shopping spending, this is almost half the total spent- to put the issue in perspective. This strongly relates to what we have been learning in commerce, especially the promoting and selling topic and it briefly touches on economics. This article is a perfect example of competition in action - Australian department stores verses overseas online market. Businesses great and small all have to make sacrifices in order to stay afloat and Myer has made one to have free delivery. This will make them lose money in the short run but in the long run its intention is to raise sales and make more money.
My store, their postage
2 August 2011, SMH
This article is talking about Myer offering free delivery to entice online shoppers in competition with international online stores(normally cheaper than buying locally). The main reason people are searching offshore for goods is because of the strong Australian dollar compared with especially the US dollar at the moment. Last year $4.2 billion went overseas in our total online shopping spending, this is almost half the total spent- to put the issue in perspective. This strongly relates to what we have been learning in commerce, especially the promoting and selling topic and it briefly touches on economics. This article is a perfect example of competition in action - Australian department stores verses overseas online market. Businesses great and small all have to make sacrifices in order to stay afloat and Myer has made one to have free delivery. This will make them lose money in the short run but in the long run its intention is to raise sales and make more money.
Media File #10
Click here to view the article
US debt deal wins approval in House of Representatives
2 August, 2011, SMH
This article is talking about the US raising their debt ceiling. This means that the level of government borrowing allowed by Congress has been raised. This means that they will have the permission to borrow more money to pay off further debt. This is no easy fix but it will keep the US going until 2013. This will cause them to have more to pay off and this could cause further problems but they didn't have much other choice. This relates to the topic of economics in commerce because it directly makes reference to the US economy. This higher debt ceiling will stop the US economy from totally collapsing, if the debt ceiling wasn't raised the US economy would have run short of money by the 3rd of August this year, this would cause a potential depression-lower than the US current recession. All these things I have learnt in commerce this year.
US debt deal wins approval in House of Representatives
2 August, 2011, SMH
This article is talking about the US raising their debt ceiling. This means that the level of government borrowing allowed by Congress has been raised. This means that they will have the permission to borrow more money to pay off further debt. This is no easy fix but it will keep the US going until 2013. This will cause them to have more to pay off and this could cause further problems but they didn't have much other choice. This relates to the topic of economics in commerce because it directly makes reference to the US economy. This higher debt ceiling will stop the US economy from totally collapsing, if the debt ceiling wasn't raised the US economy would have run short of money by the 3rd of August this year, this would cause a potential depression-lower than the US current recession. All these things I have learnt in commerce this year.
Saturday, October 1
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