Billboard campaign something to yell about
2 Sept 2011, SMH
This article is talking about the new campaign that Yellow Pages has just launched. This campaign is targeting the younger generation with an app that will be linked with a number of billboards around Sydney and Melbourne. The concept is that the smart phone is used as the controller when standing in front of the billboard, and they can play against themselves or others. But the main point of this is that the intention is to capture the digital generation, they are attempting to introduce a new age group and expand their target market. This relates to commerce because in the promoting and selling topic we learnt all about demographics and target markets so this article is a perfect example of this.
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