Gruen ad men back, with a spinoff
29 July 2011, SMH
This article is referencing The Gruen Transfer on ABC, it is a TV show all about advertising-particularly in Australia. The show is just about to start its new season. The show its self analyses ads with a panel of judges who are prominent personalities in the advertising world. But how does this relate to commerce? Obviously the link is with the promoting and selling topic, and this article is a great ad for this TV show because it is putting the show out there so more people can know about it. If you don't promote your business then nobody will know about it; the newspaper article is promoting The Gruen Transfer. Another way that it is promoted is through the mention of current issues like the carbon tax to entice people to watch it. So The Gruen Transfer is being promoted through a news paper article which relates to the commerce topic of promoting and selling.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.