Online video ad market surging
30 Sept 2011, SMH
This article is talking about ads before videos mainly on Youtube, these ads are of big brands that are linked appropriately to the video about to be played. This is great because it puts the ad in the perfect demographical situation, so a fishing ad may come up right before a fishing video being watched by someone who likes fishing, a simple but extremely effective concept. This concept is currently exploding and it is being driven by cheaper bandwidth and greater choice of online content. It relates to the commerce topic of promoting and selling because part of advertising is the placement of the product in an area that the target audience will view it. This sky-rocketing new industry will change advertising and is making it better and better.
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